Feminalise, it's :
Professional and
wine lover tasters
Optimal
tasting conditions
Communication tools for the
award-winning producers
A story of men dedicated to women and wines
Feminalise, is a concept, an idea, an original and international wines, sakes, spirits, ciders and beers competition that has become unmissable.
All world wines/sakes/spirits/ciders/beers are exclusively tasted by professionals or wine lovers women.
A proven know-how of more than 35 years in the organization of competitions and events for professionals has enabled Didier Martin, the founder, to see and believe in the power and importance of women in the evolution of the sector.
The competition celebrated its 18th anniversary in 2024!
Why women?
Women have taken a very important place in the world of wine. In major wine-consuming countries (France, Germany, USA, etc.), more than 70% of wine purchases are made by women.
In the maze of an increasingly substantial commercial offer, the Feminalise medal is becoming a point of reference for end consumers!
Optimal tasting conditions
Samples shipped by double temperature refrigirated truck
Served at temperature, opening of the bottles the morning of the competition
…in premium tasting glasses
Each sample is tasted by three women seated at tables placed apart from each other, no influences, no commentaris are possible
Recognizable medals
Every year, Feminalise awards GOLD and SILVER medals as a benchmark for quality, discovery and pleasure in the choice of wines for the end consumer.
The medals are MADE IN FRANCE, manufactured by a partner printer only 12km away from our office! They are printed on 90g chrome-coated paper. The gilding is curved (GOLD or SILVER hot foil on printers).
The medal is therefore brighter and better protected.
A growing success
Feminalise in 2024
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Our 2024 partners
