A look back at the creation of Feminalise

Feminalise is first and foremost the story of a man who, more than 18 years ago, saw and believed in the power and importance of women in the evolution of the wine industry.


t the age of 22, Dider Martin took charge of Chanteflûtage. He then became a sales representative for a major Burgundy wine estate.

Recognizing the important role played by women in wine buying, he came up with the idea of creating a competition for wines tasted exclusively by wine passionates and professionals women.

Run since its creation in 2007, Feminalise is a family-run company with just 5 employees!

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